What search engine you’re competing on.If you need advanced historical data, you’ll need something more expensive. What information do you get from a tool’s rank tracking? If you just need a keyword’s current rank, a lot of SERP tracking software have you covered. In that case, you can make due with a cheaper alternative. If you have a small site, you won’t need to track thousands of keywords. If a tool doesn’t update their rank tracking too often, chances are that you won’t get extremely valuable information when you need it. Here’s what you should keep in mind when looking for the best SERP tracking tools: You need a tool that analyzes search engines and tells you how high up you are.īut rank tracking has a lot of facets to it. What is the best rank tracking tool for you? Factors to consider in a good SERP tracking tool And the only way to get this information is with a good SERP Tracker.īut today, most SEO tools advertise that they have the best SERP tracking features. With this information, you can then adapt your articles to what search engines want. If you dropped positions on the SERP ( Search Engine Results Page, btw) you should know as fast as possible. As soon as the search engine update rolled out, it’s important to know how well you’re faring. If you’ve been in the SEO world for a while, you know the panic that a new algorithm update can cause. These differences are usually in how exhaustive the SERP tracking software analyzes your performance on search engines, but also in how often they’re updated, and how easy they are to use.

Most SEO tools have their own SERP tracker, but they differ a lot. SERP tracking tools help you understand your position on the search engine. Luckily for you, we’ve purchased them all and benchmarked them against each other. This is why a SERP tracker is a necessary tool in your business.īut there are many offerings and if you’re like me, you want nothing less than the best SERP tracker.

You will see yourself achieving better results if you measure precisely your rankings and try to understand why you go up or down. This quote from Peter Drucker still resonated with me from my time in business school.Īnd it’s absolutely true for SEO. “You can’t improve what you don’t measure”

Serps tracker